Abstract. This paper addresses the issue of measuring similarity between pieces of uncertain information in the framework of possibility theory. In a first part, natural properties of such functions are proposed and a survey of the few existing measures is presented. Then, a new measure so-called Information Affinity is proposed to overcome the limits of the existing ones. The proposed function is based on two measures, namely, a classical informative distance, e.g. Manhattan distance which evaluates the difference, degree by degree, between two normalized possibility distributions and the well known inconsistency measure which assesses the conflict between the two possibility distributions. Some potential applications of the proposed measure are also mentioned in this paper.