At KDD-99, the panel on Integrating Data Mining into Vertical Solutions addressed a series of questions regarding future trends in industrial applications. Panelists were chosen to represent different viewpoints from a variety of industry segments, including data providers (Jim Bozik), horizontal and vertical tool providers (Ken Ono and Steve Belcher respectively), and data mining consultants (Rob Gerritsen and Dorian Pyle). Questions presented to the panelists included whether data mining companies should sell solutions or tools, who are the users of data mining, will data mining functionality be integrated into databases, do models need to be interpretable, what is the future of horizontal and vertical tool providers, and will industrystandard APIs be adopted? Keywords Panel report, Inegration of Data Mining, Vertical Markets.