This paper describes an agent system we have built to handle order entry and management issue in business computing and specialized in the telecommunication domain. Our system is implemented using only industry approved standards and it can both manage complex workflows as well as handle user context dependant service selection. Furthermore, it has the abstract goal representation mechanism, which in turn can detect and reflect to changes in its working environment, leading to more accurate capturing of user’s requirements. We also detail a number of prototype applications that has been built using our technology and highlight how our approach addresses the business issues around each of these applications.