The interactive and multi-protagonist (IMP) film is a novel concept that extends the hypermovie genre. The IMP film is based on the common structures of linear narrative storytelling and provides the viewer with various decision points within the evolving story that support an active choice among different protagonists' views. The viewer will thus be elevated to the role of a decision maker. They individually and actively determine the story flow. The IMP film substantially extends the currently offered interactivity of DVDs which is primarily limited to navigation. The production process of an IMP film will be illustrated by presenting Deine Wahrheit (Your Truth), a DVD-based movie. The results of an empirical study support the advantages of the IMP film compared to a traditional single-protagonist version of the film. The potential of the IMP film as a new genre in hypermovie will be discussed.