An interactive service customization model

: Mass customization has become one of the key strategies for a service provider to differentiate itself from its competitors in a highly segmented global service market. This paper proposes an interactive service customization model to support individual service offering for customers. In this model, not only that the content of an activity is customizable, but the process model can also be constructed dynamically according to the customer's requirements. Based on goal ontology, the on-demand customer requirements are transformed into a high-level service process model. Process components, which are building blocks for reusable standardized service processes, are designed to support on-demand process composition. The customer can incrementally define the customized service process through a series of operations, including activation of goal decomposition, reusable component selection, and process composition. In this paper, we first discuss the key requirements of the service cus...

• Type: Journal
• Year: 2006
• Where: INFSOF
• Authors: Jian Cao, Jie Wang, Kincho H. Law, Shen-sheng Zhang, Minglu Li
• Keywords: INFSOF 2006, Process Model, Service Customization, Service Process Model