In the past, most early hands-on users of interactive software in organizations were individual contributors. Managers as early adopters is a new trend with significant implications for design and use. Although managers and executives have always been involved in acquisition decisions, they generally delegated use to support staff. Only later if at all did they become hands-on users. This is changing as new generations of managers and technology come to the fore. Examples and implications are presented. Keywords Adoption, organization, management, messaging MANAGERS & TECHNOLOGY IN THE 20 TH CENTURY Software has been used in organizations for forty years. A significant change in technology adoption in organizations appears to be underway: Managers and executives, who were reluctant or late adopters of software applications, are becoming early adopters of software that addresses their communication and information sharing needs. Executives and managers have always been central to t...