The paper addresses the purposes and design decisions produced while developing a peer-to-peer virtual world platform. The work is being done within the FP7 VirtualLife project. The purpose of the project is to create a safe, democratic and legally ruled collaboration environment. The novelty of the platform is mainly in the issues of security and trust and in the implementation of an in-world legal framework, which is real world compliant. In the paper the authors reflect on user needs and learning support in a university virtual campus, a potential scenario. The opportunities of a virtual world in enhancing learning are discussed. A new paradigm of the content is characterized as interaction versus information.