With the near ubiquity of mobile phones, people are reachable almost anywhere and at any time. At the same time we see an increasing need for people to limit their interactions on the mobile phone, to control (within socially acceptable bounds) when they are reachable and by whom. The user’s location plays a significant role herein. Present mobile phones typically provide static means for managing reachability, such as manual profiles. In this paper, we present a location-aware call handling assistant as a dynamic solution. The assistant runs on mobile devices and enables users to manage calls based on their current context (in particular, their location and activity, the date and time, and the caller and caller’s group). The system exploits Bluetooth technology for location determination and for user modelling, a new rule-based technique, Prioritized Ripple Down Rules, which gives the user a high level of confidence in the system’s behaviour. We discuss the results of a smal...