This paper presents a novel low power and high performance analog front end circuit for passive RFID transponder. With a novel architecture including three rectifier circuits, among which a new high efficient rectifier circuit is proposed, and other circuits optimized for low power, this analog front end is characterized by high power conversion efficiency (PCE) and low power consumption. The circuit includes all the analog front end modules for a transponder to perform a complete function. Besides, the analog front end circuit is compatible with standard CMOS process.