The Web of Data is growing at an ever increasing rate, with RDF datasets being produced in the order of billions of triples. The effect of this increase has meant that many entities for which knowledge is being published have developed a number of URI synonyms. Managing URI synonymity plays an important part in establishing a solid foundation for data inter-linkage. This paper sets out an architecture for managing URI equivalences on the Web of Data by using Consistent Reference Services. A Use Case is presented to highlight the importance of managing identity and several advantages and disadvantages of using the CRS over other coreference resolution methods are discussed.