Maximizing PageRank via outlinks

We analyze linkage strategies for a set I of webpages for which the webmaster wants to maximize the sum of Google’s PageRank scores. The webmaster can only choose the hyperlinks starting from the webpages of I and has no control on the hyperlinks from other webpages. We provide an optimal linkage strategy under some reasonable assumptions. © 2008 Elsevier Inc. All rights reserved. AMS classification: 15A18; 15A48; 15A51; 60J15; 68U35

• Type: Journal
• Year: 2007
• Where: CORR
• Authors: Cristobald de Kerchove, Laure Ninove, Paul Van Dooren
• Keywords: CORR 2007, Education, Google’s PageRank Scores, Linkage Strategies, Webpages