Documents in HTML format have many features to analyze, from the terms in special sections to the phrases that appear in the whole document. However, it is important to decide which feature contributes the most to separate documents according to classes. Given this information, it is possible not to include certain feature in the representation for the document, given that it is expensive to compute and doesn't contribute enough in the clustering process. By using a novel representation model and the standard k-means algorithm, we discovered that terms in the body of document contributes the most, followed by terms in other sections. Suffix tree provides poor contribution in that scenario, while term order graphs influence a little the partition. We used 4 known datasets to support the conclusions.