A Method for Assessing Website Communicative Efficacy Using a Semantic Annotation Tool

Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.

• Type: Journal
• Year: 2010
• Where: ICWE
• Authors: Nadzeya Kiyavitskaya, Nicola Zeni, Cristina Coulleri, Luisa Mich
• Keywords: Communicative Efficacy, General-purpose Semantic Annotation, ICWE 2010, Internet Technology, Organization Communication Strategy