This paper describes the starting points of how to design and build tools to help individual users track and monitor their presence on the web from the standpoints of individual privacy and identity monitoring. It concludes with an overview technological barriers and possible solutions for their resolution. Our design models represent facets of identity by tracking their mentions in text. It is intended to provide a basis for discussion on how to redress the information imbalance users are subjected to today, due to lack of overview of their own online traces. Categories and Subject Descriptors H.5.2. [Information interfaces and presentation]: User Interfaces; K.4.2 [Computers and Society]: Social Issues; H.4.m [Information Systems]: Information Systems Applications: miscellaneous. General Terms Design, Human Factors. Keywords Social identity, digital identity, privacy, language technology, information refinement, computational stylistics.