Mobilizing Lurkers with a Targeted Task

Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

• Type: Conference
• Year: 2010
• Where: ICWSM
• Authors: Rosta Farzan, Joan Morris DiMicco, Beth Brownholtz
• Keywords: ICWSM 2010, Internet Technology, Members Versus Lurkers, Online Communities, Ways Lurker Populations