Software product lines and related approaches, like software factories, are starting to capture the attention of the industry practitioners. Nevertheless, their adoption outside the research community and big companies is still very restricted. We believe that model-driven approaches, like OMG’s MDA, with proper tool support, can bring the advantages of product lines to a broader audience. In this thesis we propose an approach to achieve this goal in which modeling is inspired by UML and automation is based on metamodeling and transformation languages using publicly available tools.