If models can be true, where is their truth located? Giere (e.g. 1988) has suggested an account of theoretical models on which models themselves are not truth-valued. The paper suggests modifying Giere’s account without going all the way to purely pragmatic conceptions of truth – while giving pragmatics a prominent role in modeling and truth-acquisition. The strategy of the paper is to ask: if I want to relocate truth inside models, how do I get it, what else do I need to accept and reject? In particular, what ideas about model and truth do I need? The case used as an illustration is the world’s first economic model, that of J.H. von Thünen (1826/1842) on agricultural land use in the highly idealized Isolated State. Versions of the paper have been presented at the Models and Simulations 2 Conference in Tilburg (October 2007), the European Philosophy Association Conference in Madrid (November 2007), Cambridge University (March 2008), the 35th Annual Philosophy of Science Confere...