We show two new direct product results in two different models of communication complexity. Our first result is in the model of one-way public-coin model. Let f ⊆ X × Y × Z be a relation and ε > 0 be a constant. Let R1,pub ε (f) represent the communication complexity of f, with worst case error ε in this model. We show that if for computing fk (k independent copies of f) in this model, o(k · R1,pub 1/3 (f)) communication is provided, then the success is exponentially small in k. To our knowledge this is the first time a strong direct product result holding for all relations has been shown in any model of communication complexity. We show a new tight characterization of communication complexity in this model which strengthens on the tight characterization shown in J., Klauck, Nayak [JKN08]. We use this new characterization to show our direct product result and this characterization may also be of independent interest. Our second direct product result is in the model of tw...