Creating non-linear interactive media is a challenging task. In this paper we summarise our findings with non-linear, interactive movie productions. We carry out this discussion based on experiences gathered during the development and evaluation of an authoring suite enabling the creation and testing of non-linear narratives. The paper shows how our workflow can be understood in terms of the canonical model of media production. Categories and Subject Descriptors H.1 [Models and Principles]: General; I.7.2 [Document Preparation]: Multi/mixed media, Hypertext/hypermedia General Terms Design, Human Factors, Standardisation Keywords Non-linear media, Interaction, Delivery, Broadband