This paper examines the relationship between time duration and the quality of brainstorming output. Quality of brainstorming output is operationalized using creativity and feasibility measures. Results indicate that brainstorming quality does decrease over the duration of the brainstorming session. Results also indicate the number of off-topic and nonsolution brainstorming output increases significantly over time. These findings are discussed in light of participant-driven group support systems. .
Joel H. Helquist, Eric L. Santanen, John Kruse