Personalize web search results with user's location

We build a probabilistic model to identify implicit local intent queries, and leverage user’s physical location to improve Web search results for these queries. Evaluation on commercial search engine shows significant improvement on search relevance and user experience. Categories and Subject Descriptors H.3.3 [Information Storage and Retrieval]: Information Search and Retrieval General Terms Algorithms, Experimentation Keywords query log analysis, personalized search

• Type: Conference
• Year: 2010
• Where: SIGIR
• Authors: Yumao Lu, Fuchun Peng, Xing Wei, Benoît Dumoulin
• Keywords: Commercial Search Engine, Information Management, Local Intent Queries, Search Relevance, SIGIR 2010