Search personalization and diversification are often seen as opposing alternatives to cope with query uncertainty, where, given an ambiguous query, it is either preferable to adapt the search result to a specific aspect that may interest of the user (personalization) or to regard multiple aspects in order to maximize the probability that some query aspect is relevant to the user (diversification). In this work, we refute this antagonistic view, and hypothesize that these two directions may in fact be effectively combined and