Persuasion, Task Interruption and Health Regimen Adherence

Cueing strategies, such as real-time reminders, are among the most effective methods of persuading individuals to perform healthy behaviors such as taking their medication and exercising. However, these reminders often represent a task interruption for users who are engaged in work activities. This paper presents the results of a study which explores strategies for interrupting users at work to perform a healthy behavior, in which the primary outcome of interest is long-term adherence to a desired health behavior change regimen. We find that the degree of perceived politeness of interruptions is positively correlated with predicted long-term adherence, but negatively correlated with short-term compliance. We also find that, among several interruption coordination strategies previously explored in the literature, empathic interruptions are superior overall in gaining both short-term compliance and long-term adherence.

• Type: Conference
• Year: 2007
• Where: PERSUASIVE
• Authors: Timothy W. Bickmore, Daniel Mauer, Francisco Crespo, Thomas Brown
• Keywords: Healthy Behavior, Long-term Adherence, PERSUASIVE 2007, Short-term Compliance