: To a large degree information has become accessible – anytime, anywhere – but not necessarily useful. Unless the right information is presented at the right time, in the right place, and the right way information may simply become unwelcome noise. The Pragmatic Web is about giving control to information consumers so they can customize how to use information. The original Web – The Syntactic Web – has given most of the control to the information producers but, aside of trivial font and plug-in options, has provided little control to information consumers. The Semantic Web better separates content from presentation but has not yet received general acceptance and lacks end-user customization tools. The Pragmatic Web – presented here – is about providing control to information consuming end-users by enabling them to express computationally how to turn existing information into personally relevant information.