The consideration of Product information or Knowledge management, product traceability or genealogy, and product life cycle management implies new strategies and approaches to manage flows of information that relate to flows of material managed in shop floor level. Moreover, throughout product lifecycle coordination needs to be established between reality in the physical world (physical view) and the virtual world handled by manufacturing information systems (informational view). This paper presents a product oriented modelling and a product oriented interoperability approach based on the use of the “Holon” modelling concept as a means for the synchronisation of both physical view and informational views. The Zachman framework is afterwards used as a guideline to establish product oriented interoperability between enterprise systems.