This study investigates whether deception in online dating profiles is detectable through a linguistic approach, which assumes that liars nonconsciously produce different word patterns than truth-tellers. We objectively measure deception in online dating profiles and analyze the linguistic composition of the open-ended component of the profile (i.e., “about me” section) using computerized text analysis. Results show that profile deceptions correlate with fewer self-references, increased negations, fewer negative emotion words and fewer overall words used in the textual selfdescription. Results are discussed in terms of (1) practical implications for detecting deception in online profiles; and (2) theoretical implications regarding the impact of media affordances (i.e., asynchronicity and editability) on the occurrence of linguistic cues to deception. Author Keywords Deception, linguistic cues to deception, online dating, social networking sites. ACM Classification Keywords J4 Soci...
Catalina L. Toma, Jeffrey T. Hancock