This paper elaborates on some of the fundamental contributions made by John Mylopoulos in the area of Requirements Engineering. We specifically focus on the use of goal models and their soft goals for reasoning about alternative options arising in the requirements engineering process. A personal account of John’s qualitative reasoning technique for comparing alternatives is provided first. A quantitative but lightweight technique for evaluating alternative options is then presented. This technique builds on mechanisms introduced by the qualitative scheme while overcoming some problems raised by it. A meeting scheduling system is used as a running example to illustrate the main ideas.