Given an object q, modeled by a multidimensional point, a reverse nearest neighbors (RNN) query returns the set of objects in the database that have q as their nearest neighbor. In this paper, we study an interesting generalization of the RNN query, where not all dimensions are considered, but only an ad-hoc subset thereof. The rationale is that (i) the dimensionality might be too high for the result of a regular RNN query to be useful, (ii) missing values may implicitly define a meaningful subspace for RNN retrieval, and (iii) analysts may be interested in the query results only for a set of (ad-hoc) problem dimensions (i.e., object attributes). We consider a suitable storage scheme and develop appropriate algorithms for projected RNN queries, without relying on multidimensional indexes. Given the significant cost difference between random and sequential data accesses, our algorithms are based on applying sequential accesses only on the projected atomic values of the data at each dim...