Abstract. Association rule algorithms often generate an excessive number of rules, many of which are not significant. It is difficult to determine which rules are more useful, interesting and important. We introduce a rough set based process by which a rule importance measure is calculated for association rules to select the most appropriate rules. We use ROSETTA software to generate multiple reducts. Apriori association rule algorithm is then applied to generate rule sets for each data set based on each reduct. Some rules are generated more frequently than the others among the total rule sets. We consider such rules as more important. We define rule importance as the frequency of an association rule among the rule sets. Rule importance is different from rule interestingness in that it does not consider the predefined knowledge on what kind of information is considered to be interesting. The experimental results show our method reduces the number of rules generated and at the same ...