The reasons for the lack of uptake of the semantic web amongst ordinary users can be attributed to technology perception, comprehensibility and ease of use. To address these three problems, we believe that the interfaces to ontology management tools will need to be engineered in such a way as they disappear into the background from the ordinary person’s perspective. The majority of the state of the art approaches to ontology mapping relies on the user being ontologically aware. In contrast, this paper reports upon an approach to use ‘tagging’ as a means of ontology mapping to support ordinary people.