In response to the limitations of the Internet architecture when used for applications for which it was not originally designed, a series of clean slate efforts have emerged to shape the so-called future Internet. Recently, visionary voices have advised a shift in the networking problem under research, moving from seamless host-reachability to internetworking of information. We contribute to the healthy debate on future Internet design and discuss ongoing information oriented efforts. Inspired by recent works in Bloom-filterlike data structures, we propose the SPSwitch as a novel switching engine to make wire speed forwarding decisions on flat information labels. We address part of the scalability issues in a data-oriented forwarding layer by trading overdeliveries for state reduction and line speed operations. Categories and Subject Descriptors C.2.1 [Packet-switching networks]: Network communication