Trust in e-commerce vendors: a two-stage model

This study investigates the development of trust in a Web-based vendor during two stages of a consumer's Web experience: exploration and commitment. Through an experimental design, the study tests the effects of third party endorsements, reputation, and individual differences on trust in the vendor during these two stages.

• Type: Conference
• Year: 2000
• Where: ICIS
• Authors: D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar
• Keywords: Consumer's Web Experience, ICIS 2000, ICIS 2001, Party Endorsements, Web-based Vendor