Trust in Electronic Learning and Teaching Relationships: The Case of WINFO-Line

Electronic relationships in the context of electronic commerce and especially in the context of electronic learning and teaching are on the rise. However, besides the well known technological or infrastructure security issues many other problems and questions still exist concerning the constituent elements and dimensions of electronic relationships. This leads to a high degree of uncertainty at the intersections between actors in electronic relationships. It becomes obvious that to build up trust in order to reduce uncertainty at the intersections becomes a crucial success factor in these relationships in general, and specifically in electronic learning and teaching relationships. Different means of how to create trust from a relationship marketing perspective are discussed against the background of the Web-based learning and teaching environment WINFO-Line. Finally, we support the idea of elaborating a "Level-Concept for Trustbased Electronic Commerce Relationships" (LeCoTru...

• Type: Conference
• Year: 2000
• Where: ECIS
• Authors: Harald F. O. von Kortzfleisch, Udo Winand
• Keywords: ECIS 2000, ECIS 2004, Electronic Commerce, Electronic Learning, Electronic Relationships