User experience at google: focus on the user and all else will follow

This paper presents an overview of the User Experience (UX) team at Google. We focus on four aspects of working within Google's product development organization: (1) a bottom-up 'ideas' culture, (2) a data-driven engineering approach, (3) a fast, highly iterative web development cycle, and (4) a global product perspective of designing for multiple countries. Each aspect leads to challenges and opportunities for the UX team. We discuss these, and outline some of the methodological approaches we employ to deal with them, along with some examples of our work. Keywords Google, organizational overview, user experience, design, research ACM Classification Keywords H5.2. User interfaces

• Type: Conference
• Year: 2008
• Where: CHI
• Authors: Irene Au, Richard Boardman, Robin Jeffries, Patrick Larvie, Antonella Pavese, Jens Riegelsberger, Kerry Rodden, Molly M. Stevens
• Keywords: CHI 2008, Data-driven Engineering Approach, Google's Product Development, Human Computer Interaction, User Experience