Value-driven design for "infosuasive" web applications

An infosuasive web application is mainly intended to be at the same time informative and persuasive, i.e., it aims at supporting knowledge needs and it has also the (declared or not declared) goal of influencing user's opinions, attitudes and behaviors. Most web applications, in fact, are infosuasive (except those whose aim is mainly operational). In this paper, we investigate the complex set of elements that informs the very early design of infosuasive web applications. We propose a conceptual framework aimed at supporting the actors involved in this process to integrate their different viewpoints, to organize the variety of issues that need to be analyzed, to find a direction in the numerous design options, and to represent the results of this activity in an effective way. Our approach is value-driven since it is centered around the concept of communication value, regarded as a vehicle to fulfill communication goals on specific communication targets. We place the analysis of th...

• Type: Conference
• Year: 2008
• Where: WWW
• Authors: Davide Bolchini, Franca Garzotto, Paolo Paolini
• Keywords: Communication Goals Impact, Infosuasive Web Application, Internet Technology, Web Requirements Analysis, WWW 2008