Visualizing web site comparisons

The Web is increasingly becoming an important channel for conducting businesses, disseminating information, and communicating with people on a global scale. More and more companies, organizations, and individuals are publishing their information on the Web. With all this information publicly available, naturally companies and individuals want to find useful information from these Web pages. As an example, companies always want to know what their competitors are doing and what products and services they are offering. Knowing such information, the companies can learn from their competitors and/or design countermeasures to improve their own competitiveness. The ability to effectively find such business intelligence information is increasingly becoming crucial to the survival and growth of any company. Despite its importance, little work has been done in this area. In this paper, we propose a novel visualization technique to help the user find useful information from his/her competitors&#...

• Type: Conference
• Year: 2002
• Where: WWW
• Authors: Bing Liu, Kaidi Zhao, Lan Yi
• Keywords: Competitors And/or Design, Internet Technology, Web Site, Web Site Comparison, WWW 2002