stract entity pointing forward, but by a "web" allowing for different strands to go their own way while weaved together to create a coherent pattern, and this is how the dilemma is resolved. A case study of the Thai conceptions of time and the current debate on changing the time standard is presented in order to illustrate the point. Keywords cultures, globalization, Internet, time The spread of the Internet throughout the world is turning it into a powerful agent of globalization not only in economic but also in cultural and ideological terms. The compressed distance and time created by the Internet have brought about easier and faster communication, and the Internetitselfhas become a powerfulideologicaltoolcapable