The paper covers the topic from an e-learning provider's perspective on the basis of practical experience and discussions with corporate and SME partners. In this paper the author argues that blended learning is superfluous as a pedagogical concept. Its true context is company politics and the conflict between different factions involved in human resource development. Blended learning is a political term describing a non-explicit compromise between those responsible for the costs involved in the implementation of a particular type of e-learning and those interested in a ROI for the costs incurred and control over the learners activities. 1 How do People Learn? People learn in a lot of different ways: by example, by trial and error, by listening, by reading, by writing, by talking, by experimenting. People learn visually, through their bodies, with their senses, while dreaming, driving and while on the job