Authors are looking within their research grant new original web local search algorithm respecting specifics of Czech national environment. We would like to initiate further debate on topic. We are addressing three subtasks that include: identification of user geographical location, identification of web locality and final algorithm design working with these information altogether. 1 Preamble A staggering pace of internet growth together with steadily increasing broadband penetration availability and general information literacy lead to more frequent internet usage. Such trend is not visible only in US but worldwide too - number of internet users and overall usage numbers constantly grow[1] . Although capabilities of engines and catalogs have improved significantly within last several years (especially after Google ranking algorithm arrival) they are still not perfect in terms of accuracy and relevancy. Typical areas where there is a potential for improvement are e.g. personalized and ...