Several marketing problems involve prediction of customer purchase behavior and forecasting future preferences. We consider predictive modeling of large scale, bi-modal or multimo...
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
People have trusted in face-to-face interaction more than any other modes of interactions to develop relationships and as a result of which one of the most concerned problem that ...