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HICSS
2007
IEEE
182views Biometrics» more  HICSS 2007»
14 years 1 months ago
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
HICSS
2003
IEEE
134views Biometrics» more  HICSS 2003»
14 years 24 days ago
User Centred Opportunities for Supporting Consumer Behaviour Through Handheld and Ubiquitous Computing
Moving around our physical environment, we are surrounded and interact with information that exhorts and stimulates us to buy things. For most of us, not all of these impulses are...
Kenton O'Hara, Mark Perry
CHI
2007
ACM
14 years 8 months ago
Towards the perfect infrastructure for usability testing on mobile devices
In this paper, we describe various setups that allow usability professionals to conduct effective user studies on mobile devices. We describe the factors relevant when building a ...
Rudy Schusteritsch, Carolyn Y. Wei, Mark LaRosa
CHI
2004
ACM
14 years 7 months ago
Gummi: a bendable computer
Gummi is an interaction technique and device concept based on physical deformation of a handheld device. The device consists of several layers of flexible electronic components, i...
Carsten Schwesig, Ivan Poupyrev, Eijiro Mori
INFOCOM
2012
IEEE
11 years 10 months ago
Socialize spontaneously with mobile applications
—With the proliferation of mobile devices in both smartphone and tablet form factors, it is intuitive and natural for users to socially interact with their collaborators or compe...
Zimu Liu, Yuan Feng, Baochun Li