Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
Moving around our physical environment, we are surrounded and interact with information that exhorts and stimulates us to buy things. For most of us, not all of these impulses are...
In this paper, we describe various setups that allow usability professionals to conduct effective user studies on mobile devices. We describe the factors relevant when building a ...
Gummi is an interaction technique and device concept based on physical deformation of a handheld device. The device consists of several layers of flexible electronic components, i...
—With the proliferation of mobile devices in both smartphone and tablet form factors, it is intuitive and natural for users to socially interact with their collaborators or compe...