The popularity of mobile social networking services (mSNSs) is propelling more and more businesses, especially those in retailing and marketing, into mobile and location-based for...
This paper introduces mTag, a distributed eventdriven architecture for discovering location specific mobile web services. Service discovery is initiated by touching a fixed RFID r...
Jani Korhonen, Timo Ojala, Mikko Klemola, Pasi Vaa...
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
Abstract: When using context information for the customization of mobile applications, privacy issues are important as users want to limit the amount of context information that is...
Existing location-based services provide specialized services to their customers based on the knowledge of their exact locations. With untrustworthy servers, location-based service...