This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
: Search engines--"web dragons"--are the portals through which we access society's treasure trove of information. They do not publish the algorithms they use to sort...
In this paper, we propose a Collaborative Knowledge Semantic Graphs Image Search (CKSGIS) system. It provides a novel way to conduct image search by utilizing the collaborative na...
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
One of the challenges raised by the construction of the semantic Web lies in the analysis and management of complex relationships (thematic, spatial and temporal) connecting severa...