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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
14 years 8 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
JUCS
2008
132views more  JUCS 2008»
13 years 7 months ago
Searching ... in a Web
: Search engines--"web dragons"--are the portals through which we access society's treasure trove of information. They do not publish the algorithms they use to sort...
Ian H. Witten
WWW
2008
ACM
14 years 8 months ago
Collaborative knowledge semantic graph image search
In this paper, we propose a Collaborative Knowledge Semantic Graphs Image Search (CKSGIS) system. It provides a novel way to conduct image search by utilizing the collaborative na...
Jyh-Ren Shieh, Yang-Ting Yeh, Chih-Hung Lin, Ching...
WWW
2008
ACM
14 years 8 months ago
Using the wisdom of the crowds for keyword generation
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
Ariel Fuxman, Panayiotis Tsaparas, Kannan Achan, R...
W2GIS
2007
Springer
14 years 1 months ago
Towards the Geo-spatial Querying of the Semantic Web with ONTOAST
One of the challenges raised by the construction of the semantic Web lies in the analysis and management of complex relationships (thematic, spatial and temporal) connecting severa...
Alina Dia Miron, Jérôme Gensel, Marl&...