Every day, new information, products and services are being offered by providers on the World Wide Web. At the same time, the number of consumers and the diversity of their intere...
—We address the problem of selecting a banner advertisement, based on the profile of the online user. The profile consists of the set of webpages opened by the online user, opt...
Giovanni Giuffrida, Diego Reforgiato Recupero, Giu...
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
— As people move through their environments, they do not move randomly. Instead, they are often engaged in typical motion patterns, related to specific locations they might be i...