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» A Theory of Object-Oriented Design
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WWW
2009
ACM
14 years 9 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2008
ACM
14 years 9 months ago
Secure or insure?: a game-theoretic analysis of information security games
Despite general awareness of the importance of keeping one's system secure, and widespread availability of consumer security technologies, actual investment in security remai...
Jens Grossklags, Nicolas Christin, John Chuang
WWW
2007
ACM
14 years 9 months ago
Discovering the best web service
Major research challenges in discovering Web services include, provisioning of services across multiple or heterogeneous registries, differentiating between services that share si...
Eyhab Al-Masri, Qusay H. Mahmoud
WWW
2007
ACM
14 years 9 months ago
Expertise networks in online communities: structure and algorithms
Web-based communities have become important places for people to seek and share expertise. We find that networks in these communities typically differ in their topology from other...
Jun Zhang, Mark S. Ackerman, Lada A. Adamic
WWW
2006
ACM
14 years 9 months ago
Reappraising cognitive styles in adaptive web applications
The mechanisms for personalisation used in web applications are currently the subject of much debate amongst researchers from many diverse subject areas. One of the most contempor...
Adam Moore, Elizabeth J. Brown, Helen Ashman, Tim ...