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» A UML2 Profile for Service Modeling
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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 4 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
CIKM
2006
Springer
13 years 9 months ago
Voting for candidates: adapting data fusion techniques for an expert search task
In an expert search task, the users' need is to identify people who have relevant expertise to a topic of interest. An expert search system predicts and ranks the expertise o...
Craig Macdonald, Iadh Ounis
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
14 years 1 months ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
HICSS
2003
IEEE
214views Biometrics» more  HICSS 2003»
14 years 10 days ago
An Event Driven Approach to Customer Relationship Management in e-Brokerage Industry
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
SOUPS
2009
ACM
14 years 1 months ago
Social applications: exploring a more secure framework
Online social network sites, such as MySpace, Facebook and others have grown rapidly, with hundreds of millions of active users. A new feature on many sites is social applications...
Andrew Besmer, Heather Richter Lipford, Mohamed Sh...