177 search results - page 19 / 36 » A behavioral study of bargaining in social networks |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
STOC
2012
ACM
11 years 10 months ago
2012
ACM
We develop a game-theoretic framework for the study of competition between firms who have budgets to “seed” the initial adoption of their products by consumers located in a s...
ASUNAM
2009
IEEE
14 years 2 months ago
2009
IEEE
—We study information diffusion in real-life and synthetic dynamic networks, using well known threshold and cascade models of diffusion. Our test-bed is the communication network...
INFOCOM
2011
IEEE
12 years 11 months ago
2011
IEEE
—Opportunistic ad-hoc communication enables portable devices such as smartphones to effectively exchange information, taking advantage of their mobility and locality. The nature ...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...