Mining user preferences plays a critical role in many important applications such as customer relationship management (CRM), product and service recommendation, and marketing camp...
Bin Jiang, Jian Pei, Xuemin Lin, David W. Cheung, ...
Recommender systems (RS) are employed to personalize user interaction with (e.g. tourism) web-sites, supporting both navigation through large service assortments and the configura...
We present and discuss the important business problem of estimating the effect of retention efforts on the Lifetime Value of a customer in the Telecommunications industry. We disc...
Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vat...
On-Line Analytical Processing (OLAP) has shown great success in many industry applications, including sales, marketing, management, financial data analysis, etc. In this paper, w...
The mobile phone industry has reached a saturation point. With low growth rates and fewer new customers available to acquire, competition among mobile operators is now focused on ...
Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tr...