Reputation mechanisms are a key technique to trust assessment in large-scale decentralized systems. The effectiveness of reputation-based trust management fundamentally relies on ...
The open feature of peer-to-peer systems invites the spread of the malfunctioning data. Additional reputation systems are constructed to guarantee the data authenticity. One chall...
After arguing about the crucial importance of trust for Agents and MAS, we provide a definition of trust both as a mental state and as a social attitude and relation. We present t...
We propose Perseus, a personalized reputation system. In Perseus, reputations comprise of three aspects: how much I personally trust another individual, how trustworthy others thi...
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...