This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
In this paper, we introduce WPML (WebProfiles Markup Language) for expressing user-context preferences information in the Web. Using WPML a service provider can negotiate and obta...
Today, the Web is increasingly used as a platform for distributed services, which transcend organizational boundaries to form federated applications. Consequently, there is a grow...
Data outsourcing is an emerging paradigm that allows users and companies to give their (potentially sensitive) data to external servers that then become responsible for their stor...
Pierangela Samarati, Sabrina De Capitani di Vimerc...
— Personalized Web Search becomes nowadays a promising option in the field of Information Retrieval and search engines design by improving both output quality and user experience...