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WWW
2009
ACM
14 years 11 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
WWW
2005
ACM
14 years 11 months ago
A language for expressing user-context preferences in the web
In this paper, we introduce WPML (WebProfiles Markup Language) for expressing user-context preferences information in the Web. Using WPML a service provider can negotiate and obta...
Diego López de Ipiña, Juan Ignacio V...
WWW
2006
ACM
14 years 11 months ago
Capturing the essentials of federated systems
Today, the Web is increasingly used as a platform for distributed services, which transcend organizational boundaries to form federated applications. Consequently, there is a grow...
Alexander Brändle, Frederic Majer, Johannes M...
CCS
2010
ACM
14 years 2 months ago
Data protection in outsourcing scenarios: issues and directions
Data outsourcing is an emerging paradigm that allows users and companies to give their (potentially sensitive) data to external servers that then become responsible for their stor...
Pierangela Samarati, Sabrina De Capitani di Vimerc...
ICIW
2009
IEEE
14 years 5 months ago
Personalized News Search in WWW: Adapting on User's Behavior
— Personalized Web Search becomes nowadays a promising option in the field of Information Retrieval and search engines design by improving both output quality and user experience...
Christos Bouras, Vassilis Poulopoulos, Panagiotis ...